The Ferretti Group brand triumphed at the 2019 World Luxury Award in the Cars & Yachts category for social media.

Monte Carlo, 28 November 2019 – Custom Line is gaining new fans every day, also on the Web. And its excellent strategy and brilliant management of the social networks were awarded with the prestigious Gold Trophy in the Cars & Yachts category at the 2019 World Luxury Award event in Monte Carlo.

The award recognises the brand’s innovative efficiency that is capable of successfully overseeing every area of communication, a distinction confirmed by Custom Line’s many followers on Instagram, Facebook, and YouTube.

A guarantee of competence and quality, the World Luxury Award is an independent forum that has a dual objective: to improve the standard of creative excellence in advertising, design, and multimedia, and to serve as a global think tank to help in developing cutting-edge technologies in the luxury goods sector.

In this perspective, the Custom Line accounts, managed in collaboration with the Arachno web agency, a Ferretti Group partner, were judged to be the best among the social networks of all the major players in the luxury industry. A large pool of users, an original tone of voice, a high level of engagement, and high quality content enabled the brand to clearly outperform its competitors.